TREASURED CHESTS: A Word About Breast Cancer Awareness Month♥️

(Zentangle(R)-inspired illustration by Jenn Webster)

As most of you female bloggers and blog followers out there have already known by now, this month of October is National Breast Cancer Awareness Month; Every October, this month is set aside to raise awareness of this dreaded disease and to raise funds to help find a cure through research into the cause, diagnosis, and prevention of breast cancer.

In 1985, a partnership between the American Cancer Society and the Imperial Chemical Industries, its pharmaceutical division, had led to the foundation of National Breast Cancer Awareness Month; Evelyn Lauder, who happens to be the Senior Corporate Vice President of Estee Lauder Companies, had founded the Breast Cancer Research Foundation in 1993, while establishing the pink ribbon as its symbol. However, this was not the very first time such a color of the ribbon was used to help symbolize breast cancer: Since her daughter, sister and granddaughter all had breast cancer, a 68-year-old woman from California by the name of Charlotte Haley began distributing peach-colored ribbons in a call to attention to what she herself perceived as inadequate funding for research of breast cancer. So with that, the Susan G. Komen Foundation started handing out pink ribbons for those in New York City in a race held there for breast cancer survivors.

Since the beginning of this very special theme month that raises awareness of breast cancer, many buildings and landmarks have been lit in that certain pink color: For example, the White House was lit up in pink, to honor those who have survived this terrible disease.

All around the world, people organize events throughout the month of October in efforts to raise awareness for the disease; Here in the good ‘ol U.S. of A., the NFL, America’s favorite football league, is helping promote this dreadful disease by incorporating both on the field as well as off, while comic strip artists for one day use the very special color of pink.

Now, there happens to be an annual race that is held every Mother’s Day in my former home of Philadelphia, but all throughout the month of October this event is held in many cities; This event is called Race For The Cure, and it had been held for the very first time in October of 1983 in Dallas, Texas; That event was participated by 800 people, and by 2002, that number of participants have reached 1.3 million; This annual event has been held every year in U.S. cities, but they are also organized in other parts of the world as well.

If you would like to find out more about National Breast Cancer Awareness Month, just go to and just look up “National Breast Cancer Awareness Month”.

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